The cake analogy: In-market vs. out-of-market pageviews

I think almost everyone can agree that pageviews are important for any news site. The more pageviews you have, the more of a splash you’re making — and the more you can charge for advertising. Nevertheless, for local sites, some pageviews are better than others. Thus the cake analogy. Think of pageviews from within your coverage area as cake mix, and pageviews from outside your coverage area (such as those sent via CNN.com or Fark) as the frosting. Sure, you … Read More