Twitter is easy.

So, it’s been a long time since I touched this blog. Since I last posted, I was hired as the local editor for Redondo Beach Patch. I later also became the editor of Palos Verdes Patch. I ran the two sites largely on my own until I was laid off, along with hundreds of my colleagues, in January 2014. Since then, I’ve launched My Redondo Beach, an independent hyperlocal devoted to Redondo Beach, Calif., as a project to keep my … Read More

The cake analogy: In-market vs. out-of-market pageviews

I think almost everyone can agree that pageviews are important for any news site. The more pageviews you have, the more of a splash you’re making — and the more you can charge for advertising. Nevertheless, for local sites, some pageviews are better than others. Thus the cake analogy. Think of pageviews from within your coverage area as cake mix, and pageviews from outside your coverage area (such as those sent via CNN.com or Fark) as the frosting. Sure, you … Read More

How to: Create a simple news aggregator with Yahoo! Pipes

I’ve noticed that many news sites seem to be in the aggregation business, and actually, with Yahoo! Pipes, it’s not too difficult to create your own. Here’s an example: Subscribe to RSS headline updates from: Powered by FeedBurner In this post, I’ll explain how to use Yahoo! Pipes to create a simple aggregator that cites the source of each headline in brackets. In the Pipes workspace, you’ll notice the left column has lists of modules divided by category. At the … Read More

How to keep your web editors happy

Most newsroom jobs seem rather thankless most of the time, and that of a web editor is no different. We spend our days attending meetings, proof-reading copy, writing briefs, cutting video, putting up links for producers… the list goes on. We don’t work for the producer or the news director (at least in my newsroom) — we work for the producers, news director, reporters, marketers, sales reps, general manager, etc. And because not everyone knows the ins and outs of … Read More